SBDC Blog

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Cash is King

This is Part II in a three part series on the basics of managing a business. Part I looked at how to Understand the Mechanics of your business. In Part II, we’ll look at cashflow. As the saying goes, Cash is King! Without cash, your business is like a boat in water with no motor, oars or paddle. Without cash, there’s no electricity to fuel the operation of your business. In case it isn’t clear yet, cashflow management is one of the most important things a business manager will do!

How to Be Mindful of Your Time in Business

"Ticking away the moments that make up a dull day
You fritter and waste the hours in an offhand way"
~Time, Pink Floyd

Today I want to share a little time management system with you that may just bring a new level of sanity to your day.

Why?

Because the whole "work-life balance" thing can prove to be an elusive beast.

One of my clients recently came in with this pain point:

"The business it taking up so much of my time there are not enough hours in my day!"

Maybe you can relate to that feeling...... Read more

Psychographics

Sounds magical… mystical, doesn’t it?

When it comes to marketing your business, psychographics is the Holy Grail. While business owners can usually describe the demographics of their target audience (attributes such as age, gender, household income, educational attainment, home ownership status, and ethnicity), fewer business owners consider their target audience’s attitudes or mindsets, hopes and desires, lifestyle characteristics, interests and opinions, and other psychological conditions or norms (i.e. psychographics).

The most straightforward article I’ve found on using... Read more

Abundance Mindset

In your mind’s eye, envision ABUNDANCE.

What imagery comes to mind? How does abundance feel? How do you look when you are abundant? What happens in your life?

abundance

Seriously, this is your official invitation to:

Pause
Close your eyes
Breathe 5 to 10 deep, slow inhales and exhales
Bring ABUNDANCE to yo... Read more

The Magical Mystery of Business - Part 1

Wizard of Oz Image For folks new to business, figuring out how to manage one can seem a little bit like getting to the Wizard’s chamber in the Wizard of Oz.

There’s a long road just to get to the Emerald City, there’s a guardian at the gate, lengthy hallways and multiple areas to walk through in the city. When you finally get to the mysterious inner royal chamber which is equiv... Read more