As an MBA student, I’m definitely type A: I need to get the best grade possible, and if I don’t get it, I need to know why. Of course, knowing why is never where it stops; I also need to know how to destroy my weaknesses to earn the highest marks next time, even if it means another night with too little sleep and too much coffee (in my head, I can still hear the ghosts of gym coaches past shouting “pain is weakness leaving the body!”).
Recently, however, we were assigned a book in a marketing class that gave me a new outlook on eradicating our flaws.... Read more
Should you be using direct mail to promote your business?
Like many perplexing business questions we get here at the SBDC the answer is...it depends.
Purely from a numbers standpoint, many marketers automatically dismiss direct mail because they think it is 'too expensive' or that response rates will be too low to be worth the trouble. But I like to ask, 'compared to what?'
I often will remind clients that any advertising medium that has worked in the past can still work today...if done correctly. And that certainly applies to direct mail.
So,... Read more
As adapted and suggested by motivational keynote speaker, Jody Urquhart, consider your workplace and identify:
Do you regularly hear employees laughing or see them smiling at work?
When something funny happens at work, do people stop and appreciate the humor?
Does your workplace have a fun activity at least once per month?
Are employees invited or encouraged to participate in having fun at work?
Are managers/owners usually optimi... Read more
If you’re signed up for any business magazine’s RSS feed, titles like these probably frequent your inbox:
- What CEOs are reading in 2017 from McKinsey & Company
- These are the Books that CEOs are Reading Right Now from Fortune
- 10 Books that famous CEOs loved reading from Business Insider
Charlie “Tremendous” Jones, who had a diverse consulting career and was an advocate for personal and professional development, famously said: “You will be the same person in five years as you are today except fo... Read more
We had the pleasure of introducing Congressman Rick Larsen to a few of our clients yesterday.