Should you be using direct mail to promote your business?
Like many perplexing business questions we get here at the SBDC the answer is...it depends.
Purely from a numbers standpoint, many marketers automatically dismiss direct mail because they think it is 'too expensive' or that response rates will be too low to be worth the trouble. But I like to ask, 'compared to what?'
I often will remind clients that any advertising medium that has worked in the past can still work today...if done correctly. And that certainly applies to direct mail.