Stories

How to Stand Out with Direct Mail

Should you be using direct mail to promote your business?

Like many perplexing business questions we get here at the SBDC the answer is...it depends.

Purely from a numbers standpoint, many marketers automatically dismiss direct mail because they think it is 'too expensive' or that response rates will be too low to be worth the trouble. But I like to ask, 'compared to what?'

How to Create a Dynamic and Fun Working Environment

As adapted and suggested by motivational keynote speaker, Jody Urquhart, consider your workplace and identify:

Do you regularly hear employees laughing or see them smiling at work?
YES    NO

When something funny happens at work, do people stop and appreciate the humor?
YES     NO

Does your workplace have a fun activity at least once per month?
YES    NO

Are employees invited or encouraged to participate in having fun at work?
YES    NO

Leaders are Readers

If you’re signed up for any business magazine’s RSS feed, titles like these probably frequent your inbox:

  • What CEOs are reading in 2017 from McKinsey & Company
  • These are the Books that CEOs are Reading Right Now from Fortune
  • 10 Books that famous CEOs loved reading from Business Insider

 

Grace Adult Homes Creates Compassionate Care

Bizu Getachew has been providing care to people who are old or infirm for most of her life. An immigrant from Ethiopia by way of Bulgaria and a refugee camp in Greece, Getachew settled in Seattle in 1996 soon after winning a U.S. Green Card Lottery. While working at an adult family home in Seattle, she realized that she enjoyed her work and was good at it. That's when she started thinking, "Why don't I have my own business?" Today Getachew and her husband, Tsegaye Mekonnen, own two eldercare homes in Ferndale.

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