Small Business Development Center
"Some will win, some will lose. Some were born to sing the blues." (Don't Stop Believin' - Journey)
This week I had the honor of attending the one year anniversary and open house celebration of Gritworks Athletics.
Should you be using direct mail to promote your business?
Like many perplexing business questions we get here at the SBDC the answer is...it depends.
Purely from a numbers standpoint, many marketers automatically dismiss direct mail because they think it is 'too expensive' or that response rates will be too low to be worth the trouble. But I like to ask, 'compared to what?'
As adapted and suggested by motivational keynote speaker, Jody Urquhart, consider your workplace and identify:
Do you regularly hear employees laughing or see them smiling at work?
YES NO
When something funny happens at work, do people stop and appreciate the humor?
YES NO
Does your workplace have a fun activity at least once per month?
YES NO
Are employees invited or encouraged to participate in having fun at work?
YES NO
If you’re signed up for any business magazine’s RSS feed, titles like these probably frequent your inbox:
We had the pleasure of introducing Congressman Rick Larsen to a few of our clients yesterday.
This is the first post, of what we hope will be many installments, of us being able to shed some light on our small business client success stories.
It never ceases to amaze us how humbling it is to hear about our clients succeeding and them allowing us to share their stories with others.
Today's SBDC client success story that we would like to share with you is that of Veritas Media Productions.
Bizu Getachew has been providing care to people who are old or infirm for most of her life. An immigrant from Ethiopia by way of Bulgaria and a refugee camp in Greece, Getachew settled in Seattle in 1996 soon after winning a U.S. Green Card Lottery. While working at an adult family home in Seattle, she realized that she enjoyed her work and was good at it. That's when she started thinking, "Why don't I have my own business?" Today Getachew and her husband, Tsegaye Mekonnen, own two eldercare homes in Ferndale.
