Small Business Development Center

Tips

Three Ways to Grow a Business

When it comes to growing a retail business there really are only three ways to grow.

You can:

  1. Increase the number of customers you serve.
  2. Increase the average transaction value.
  3. Increase the frequency of customer visits.

Is one of these three ways to grow any better than the others? I would argue, yes. But it depends…

First, it is helpful to engage in a little analysis and self-reflection. Because knowing why you want to grow and which way you intend to grow helps you focus on the variables you can change.

Two of the Most Powerful Words

A couple weeks ago, our office needed the backdoor repaired. The repair person greeted me that morning with a friendly, “How are you doing this morning?” I replied, “I’m really happy to see you this morning. That door has been so sticky lately, we all feared we’d throw our back out trying to open it! You’re going to be our hero today!”

The repairperson’s next comment spurred the idea for this blog post. He said, “It’s really nice to be appreciated. Most people highly underestimate the value of being recognized.”

Take a moment to reflect on that statement.

Great Sites for Royalty Free Images

Let's face it...most stock photography sucks.

Perhaps worse, it can cost a small fortune to hire a real photographer to shoot what you want.

So what's a marketer to do?

Fortunately for you, there ARE a number of great resources to find awesome images for little to no cost!

Below you will find a curated list of the best sites for finding free photos. 

For the most part - they are free to use and made available under the Creative Commons Zero License

Cash is King

This is Part II in a three part series on the basics of managing a business. Part I looked at how to Understand the Mechanics of your business. In Part II, we’ll look at cashflow. As the saying goes, Cash is King! Without cash, your business is like a boat in water with no motor, oars or paddle.  Without cash, there’s no electricity to fuel the operation of your business. In case it isn’t clear yet, cashflow management is one of the most important things a business manager will do!

How to Be Mindful of Your Time in Business

"Ticking away the moments that make up a dull day
You fritter and waste the hours in an offhand way
"
~Time, Pink Floyd

Today I want to share a little time management system with you that may just bring a new level of sanity to your day.

Why?

Because the whole "work-life balance" thing can prove to be an elusive beast.

One of my clients recently came in with this pain point:

"The business it taking up so much of my time there are not enough hours in my day!"

Psychographics

Sounds magical… mystical, doesn’t it? 

When it comes to marketing your business, psychographics is the Holy Grail. While business owners can usually describe the demographics of their target audience (attributes such as age, gender, household income, educational attainment, home ownership status, and ethnicity), fewer business owners consider their target audience’s attitudes or mindsets, hopes and desires, lifestyle characteristics, interests and opinions, and other psychological conditions or norms (i.e. psychographics). 

Abundance Mindset

In your mind’s eye, envision ABUNDANCE. 

What imagery comes to mind? How does abundance feel? How do you look when you are abundant? What happens in your life? 

abundance
 
Seriously, this is your official invitation to:

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