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I was in an interview a few weeks ago, and was asked by the interviewer how I would increase their company’s social media engagement. It was followed by, “Currently, we only have social media because everyone else has it. It doesn’t really do anything for our business.” This got me thinking about if other businesses felt this way about their brand’s social media presence. Is social media really necessary for building your brand?
The answer in reality is probably closer to it depends on the business, but for the purposes of this blog, I’m going to pretend everyone reading this yelled... continue reading What Your Business Should Do to Increase Social Media Engagement
As business owners, we try a smorgasbord of techniques to attract potential customers; increase interest in our service or product offerings; and ultimately, boost our revenues. Yet sometimes it can be incredibly difficult to know, “Did we get enough bang for the buck?” Have you asked that, or a similar question, such as:
- How effective is our customer referral program?
- Was that ad in the paper worth it?
- Is social media absolutely necessary?
- Should we consider promotional spots on the radio?
The trick is to devise some sort of track... continue reading Is the Bang Worth the Buck?!
As a Western graduate student and employee, there has been little time for a break or vacation. However, over the last few months, some of my MBA cohort and myself have been working with a sustainable eco-tourism company in Costa Rica. I have recently been given the privilege of going down to visit and experience their business while continuing our relationship as student-consultants. There is one message from this trip that I’d like to share. When travelling, practice cultural immersion as best you can to support the local small businesses.
The problem with tourism i... continue reading Supporting Small Business Worldwide
Some of the best businesses around the world, today and historically, have been praised for their ability to stand out in their own individual market space. And for a lot of them - their success can’t be explained or put into words. In the business world, we always discuss the businesses that are able to create a “competitive advantage”, or be different from their competitors. However, when asked to share their competitive advantage, or when its studied in a classroom, most of it boils down to something along the lines of, “well they have great people who inspire creativity and innovation.”... continue reading The Value of Good Corporate Culture
Have you ever met someone who has been dreaming about starting a business for years, yet for some reason (or multiple reasons) they have just failed to launch?
What I've noticed in many people who say they want to start a new business...is they get stuck in the tiny moments of feeling overwhelmed, caught in indecision and inaction. What follows are some tips to encourage those dreamers to finally take action.
How to Overcome Your Fears And Finally Get Around to Starting a New Venture
The key to overcoming this sticki... continue reading Failure to Launch