Sometimes marketing can be easy.
Here at the SBDC our staff has been enjoying going through Seth Godin's The Marketing Seminar (highly recommended BTW)
In one our our learning modules, Seth was explaining how sometimes marketing can be easy - like 'selling' dog food to a hungry dog.
Or how if you're gasping for breath and someone happens by at the opportune moment with a gas mask, you're not likely to ask 'how much' or 'is it made from all natural materials'.
Those are easy e... Read more
“How we spend our days is, of course, how we spend our lives” – Annie Dillard
Notwithstanding the year we are born or the year we die, we each have 525,600 minutes per year. Yet, those minutes can bleed into “wasted” hours, days, weeks, and even months if we aren’t mindful of how our time is being spent. Or rather, how our time is being invested.
Nearly 20 years ago, I read a book that has had a profound impact on the way I think about time and the shape of my life. The book is appropriately titled “Take Time... Read more
Happy new year!
First week of 2018 = down.
How are those resolutions doing so far?
Maybe it’s basic, but I love New Year’s resolutions. I love the thought of reflecting on life thus far, deciding what goals to set and strategies to employ to create my best life. So much positive energy. So many possibilities. So many things to accomplish!
This WILL be the year!
... Read more
Johnny Cash walked the line …. But should he have hiked it?
Ahhh … It’s a beautiful December morning……
I think I’ll go for a hike… or is it a walk? An urban trek? A walkabout?
This question kicked off this morning’s SBDC employee meeting, and I can’t help but w... Read more
8 Reasons to Contact Western Washington University's SBDC
As the holidays quickly approach, most of us can admit to one pesky thought fighting to quash the spirit of the season: How am I going to recover my finances after the holidays?!
For many employers, the holidays involve extra expenses in the form of employee bonuses, holiday office parties, or overtime pay. Or perhaps, like Scrooge, your dreams feature the Ghost of Christmas Yet to Come—but in the form of dismal year-end income statements, or unclicked, dusty business ad... Read more