We Have the Expertise to Help You

The Small Business Development Center in Bellingham currently has three Certified Business Advisors with extensive business experience to assist you.  Our Certified Business Advisors assist owners and managers across every aspect of your business management, operation and expansion. Other SBDC advisors and private sector resources are brought in when needed to address specific needs and issues. Our approach is to surround you with the help that you need, when you need it!

CJ Seitz - Director, Certified Business Advisor, MBA

CJ’s experience includes nearly 20 years of executive planning, administration, financial strategy and marketing in both the non-profit and private sectors. She served in leadership positions withseveral of Bellingham’s nonprofit and governmental organizations. She has also held a senior level position with a successful rapidly growing commercial construction firm.

CJ first brought her passion and business management skills, to the Small Business Development Center, or SBDC, in Bellingham as a Certified Business Advisor in 2005. CJ’s strong financial analysis and marketing skills assisted SBDC clients by counseling over 300 businesses, generating over $10,000,000 in new investments and saving or creating over 300 jobs in Whatcom County.

One of the key positions CJ held prior to rejoining the SBDC team as the Interim Director, was serving as the Northwest Area Director for the Employment Security Department, or ESD, for Whatcom, Skagit, Island and San Juan Counties. Serving for over 3 during the great recession, CJ was responsible for ESD’s service delivery in Bellingham, Mt. Vernon and Oak Harbor centers, serving the four county area’s job seekers and employers through the WorkSource system.

CJ has a bachelor’s degree in accounting and a master’s degree in business administration from Western Washington University.

Eric Grimstead - Certified Business Advisor

Eric has been working for the SBDC since 2008 and has spent the last 21 years solving complex business problems. He has also had success running his own marketing consulting and internet development company.

Eric Grimstead is a Certified Business Advisor and Certified Global Business Professional for the Small Business Development Center at Western Washington University in Bellingham, WA.

He was first hired by the SBDC in 2008 and has counseled hundreds of clients throughout Whatcom County. As both an entrepreneur and Certified Business Advisor, Eric has spent the last 21 years solving complex business problems. His work experience includes working with a boat manufacturing company where he helped launch the company and grew sales from $0 to $4 million, one of the largest independent direct mail companies on the West Coast where he worked with clients like the Washington Nationals (Major League Baseball) and Jafra Cosmetics, and running his own successful marketing consulting and internet development company.

Eric enjoys working with clients to increase business profitability, wealth and success by uncovering hidden assets, overlooked opportunities and undervalued possibilities. He is a recognized business growth strategist and direct response marketing expert. He has presented a number of training programs on how to leverage social media and digital marketing to grow sales and increase brand awareness.

Eric is dedicated to growing businesses and advancing personal achievement. He believes strongly in ethical business practices. Eric welcomes meeting with any entrepreneur who wants to grow their business, increase their personal wealth and add to their personal growth.

Sherri DaymonSherri Daymon - Certified Business Advisor, MBA

After a ten year hiatus working in budgetary development and control, management reporting, and financial and operational data analysis, Sherri Daymon has returned to the SBDC. In addition to serving as a business advisor, Sherri will provide strategic guidance and continuity of client-driven analysis and secondary research resources through the ongoing hiring, training, and supervising of MBA Graduate Assistants. Sherri is also the SBDC’s key liaison for faculty sponsored student projects and other administrative initiatives or projects. Sherri has a passion for planning, thinking through “what-if” scenarios, bridging strategic alliances, and developing the strengths in others. She also believes in the power of fun and is excited to join the vibrant team at the SBDC!


Asche RiderAsche Rider - Business Advisor, MBA​

Asche comes to the SBDC with experience in the agriculture, finance, and hospitality industries. Growing up in a rural area and a family owned ‘all-hands-on-deck’ agricultural business instilled in her a deep respect for the hard work and numerous skill sets needed to run a business. Asche has primarily worked in high-growth businesses over the past 15 years, including restaurants, wealth management, and meat fabrication. Most recently, Asche was the general manager of a local start-up meat producer’s cooperative.  With the co-op Asche utilized her strategic, operational, financial, sales, marketing, food safety, and analytical skills to launch and establish the co-op’s wholesale meat label and a USDA inspected mobile processing unit.  

Asche has a bachelor’s degree in philosophy from Simpson College in Iowa and a master’s degree in business administration from Western Washington University. She believes deeply in creating strong local economies by equipping businesses with the tools they need for success, and has a personal drive to use business to create positive community impacts. In her free time, she can most often be found hiking, sailing, reading, or biking.

Haley Halverson - Program Specialist

Haley joined the WWU SBDC team in 2013. She is a current WWU MBA Candidate - Class of 2018. Her education, career, travels and athletic pursuits have cultivated her leadership skills; contributing to her success in communications, interpersonal relations and project management.