Sounds magical… mystical, doesn’t it?
When it comes to marketing your business, psychographics is the Holy Grail. While business owners can usually describe the demographics of their target audience (attributes such as age, gender, household income, educational attainment, home ownership status, and ethnicity), fewer business owners consider their target audience’s attitudes or mindsets, hopes and desires, lifestyle characteristics, interests and opinions, and other psychological conditions or norms (i.e. psychographics).
In your mind’s eye, envision ABUNDANCE.
What imagery comes to mind? How does abundance feel? How do you look when you are abundant? What happens in your life?
Seriously, this is your official invitation to:
For folks new to business, figuring out how to manage one can seem a little bit like getting to the Wizard’s chamber in the Wizard of Oz.