About the Kitsap SBDC

Western Washington University was honored to bring Small Business Development Center (SBDC) services back to the Kitsap Peninsula in 2019. Part of Western’s 'University of the Peninsulas' initiative, the Kitsap SBDC was a collaborative effort of WWU leadership, great community stakeholders and the Western Foundation.

Staffed by a Certified Business Advisor and supported by the WWU SBDC team and resources, the Kitsap SBDC serves businesses throughout the Kitsap Peninsula with one-on-one advising, training and research to help local businesses and entrepreneurs succeed.  

Your Kitsap Team

It's a calling.


Each team member in your SBDC is chosen for their experience, commitment to small business success and dedication to life-long learning. After being selected for the role, each advisor must complete a mandatory, rigorous, six-month peer reviewed on-boarding process where the new advisor assesses their knowledge across 12 dimensions of business operations, works with mentors and senior advisors to learn our unique craft and prepares diligently to serve you our clients.

Headshot of Joyce Oswald

Joyce Oswald, M.ED - Certified Business Advisor

Joyce has a Bachelors in International Business from San Francisco State University and a Masters in Career and Technical Education from Northern Arizona University and has worked in banking, tax accounting, technology training, business management and academia. Joyce has shown tremendous talent and dedication in providing valuable insights concerning business plans, financial statements, and proposals for commercial finance. Joyce has most recently worked as a professor of business at Tacoma Community College and has taught in colleges and universities in Arizona, Alaska, California and New Mexico.

In addition to her considerable traditional business and academic background, Joyce brings an important new dimension to Kitsap SBDC services. As a long-time Silverdale resident, Joyce brings over three decades of business technical assistance service delivery to business owners and entrepreneurs who find themselves farthest from opportunity.

With her experience working with underserved, rural, Spanish speaking and BIPOC business owners, Joyce will help make the Kitsap SBDC a more inclusive service provider, part of Western’s university-wide commitment to equity, justice and respect for the rights and dignity of others. The WWU Kitsap SBDC welcomes all business owners and is particularly focused on helping entrepreneurs overcome structural barriers to success.

headshot of Asche

Asche Rider, MBA - Certified Business Advisor

Growing up in a family-owned business was the beginning of Asche’s business education and instilled in her a deep respect for the hard work and numerous skills needed to run a business. Over the past 20 years, she’s worked in restaurants, wealth management, value-added ag and as a Certified Business Advisor. Asche is particularly good at analysis and finding the root causes in complex issues.

Asche has a bachelor’s degree in philosophy and an MBA. She believes deeply in creating strong local economies, giving businesses the tools they need for success, and has a strong personal drive to use business for good.  She likes limes, deep belly laughs, and getting lost in the woods.

Our Kitsap Partners

America’s SBDC is a nationwide business advisory network, in partnership with the U.S. Small Business Administration. In Kitsap County, the SBDC is hosted by Western Washington University. Local funding is provided by Kitsap Bank, Kitsap Credit Union, First Federal, and the City of Poulsbo. The Kitsap SBDC is partially funded by and works collaboratively with the statewide Washington SBDC network.

Many of our client meeting spaces throughout Kitsap County are provided as in-kind contributions by the Kitsap Regional Library.


Connect with us

Phone: (360) 650-7232

Email: kitsapsbdc@wwu.edu

Office: 700 NE Lincoln Rd., Poulsbo WA, 98370

Sign-Up for our Newsletter: You will receive our newsletter as well as alerts about upcoming training events.