As one of first and among the longest-serving Small Business Development Centers in the State of Washington, the WWU SBDC stands as a testament to Western’s commitment to giving back to the business community. Funded by local stakeholders and staffed by a team of experienced and credentialed professionals, Western’s SBDC has been a trusted member of the business community for over three decades. Local businesses and entrepreneurs consult with the Western SBDC team whenever the need arises, seeking our free and confidential business advising services for a wide range of needs and opportunities.
Your Whatcom Team
It's a calling.
Each team member in your SBDC is chosen for their experience, commitment to small business success and dedication to life-long learning. After being selected for the role, each advisor must complete a mandatory, rigorous, six-month peer reviewed on-boarding process where the new advisor assesses their knowledge across 12 dimensions of business operations, works with mentors and senior advisors to learn our unique craft and prepares diligently to serve you our clients.
CJ Seitz, MBA
Director, Certified Business Advisor
CJ helps small businesses using her background in executive planning, administration, financial strategy and marketing in both the non-profit and private sectors. CJ has a bachelor’s degree in accounting and a master’s degree in business administration from Western Washington University. CJ enjoys supping down the Nooksack in the summer and curling up on the couch with her family to watch a cheesy holiday rom-com.
Asche Rider, MBA
Associate Director, Certified Business Advisor
Asche grew up working in her family’s nursery business. Over the past 15 years, she’s worked in restaurants, wealth management, and as the general manager of a cooperative. Each industry was a hands-on, extensive education in the mechanics and challenges of day to day business management. Asche has strong analytical skills and is adept at honing in on root causes in complex situations. Asche has a bachelor’s degree in philosophy from Simpson College and a master’s degree in business administration from Western Washington University. In her free time, Asche enjoys outdoor time with beloveds and gardening.
Senior Certified Business Advisor
Prior to joining the SBDC, some of Eric's work experience included helping to launch a new boat company and running his own successful marketing consulting and internet development company. He is a recognized business growth strategist and direct response marketing expert. In his free time, Eric enjoys hunting and kicking it back on the Florida beaches with his family and a craft beer in hand.
Kathy Bastow, MA
Certified Business Advisor
Kathy’s small business experience started in her early 20’s when she became co-owner of a local bicycle sales and service store. Kathy has a bachelor's degree in Business Administration from Western Washington University and a Masters in Applied Behavioral Science from City University. Kathy is a lifelong “maker” and currently an avid abstract painter. She enjoys bringing her structured left-brain skills and creative right-brain skills to all engagements.
Sherri Daymon, MBA
Certified Business Advisor
After a ten-year hiatus working in budgetary development and control, management reporting, and financial and operational data analysis, Sherri Daymon returned to the SBDC as a Certified Business Advisor in 2017. In addition to her Master’s Degree in Business Administration and Washington SBDC Advisor Certification, Sherri is a Certified GrowthWheel Advisor. Sherri enjoys riding her bike around town, nerding out in Excel, and dressing up in costume.
Heather has an extensive international background and is completely bilingual (English/French). Originally from Oregon, she recently moved back to the United States after living in France for over 25 years where she worked in fields as varied as microelectronics and education. When she’s not acting as the glue that holds the WWU SBDC together, Heather enjoys sampling the many fine wines and cheeses that France has to offer, adventuring with her family, and spoiling her over-excited yet ever-so-sweet King Charles Spaniel.
Your Whatcom Funders
The Small Business Development Center (SBDC) provides tools, training and resources to help small businesses grow and succeed. As one of Washington State’s top providers of small business assistance, the SBDC has 27 offices to serve the needs of Washington’s business community. Since 1983, our network of partners has helped construct a statewide ecosystem to foster the spirit, support, and success of thousands of entrepreneurs and innovators.
The Small Business Development Center at Western Washington is funded in part by the U.S. Small Business Administration (SBA), the City of Bellingham, the Port of Bellingham, Whatcom County and the City of Blaine.
Connect with us
Phone: (360) 778-1762
Sign-Up for our Newsletter: You will receive our monthly newsletter as well as alerts about upcoming training events.
1616 Cornwall Ave., Suite 119
Bellingham, WA 98225
Parking: there is parking available in the shared lot with Bellingham Athletic Club as well as metered street parking nearby