How to Stand Out with Direct Mail

Should you be using direct mail to promote your business?

Like many perplexing business questions we get here at the SBDC the answer is...it depends.

Purely from a numbers standpoint, many marketers automatically dismiss direct mail because they think it is 'too expensive' or that response rates will be too low to be worth the trouble. But I like to ask, 'compared to what?'

I often will remind clients that any advertising medium that has worked in the past can still work today...if done correctly. And that certainly applies to direct mail.

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